0 to 1 product innovator and UX leader who turns greenfield ambiguity into scalable practices.

Often the first design hire, Mø builds the teams, systems, and quality standards that carry a product from a rough idea to something people rely on. He calls it "Workmanship of Consequence."  Nine industries, eight interface modalities, and design practices that outlast the projects that created them.

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Selected clients and employers
Apple, Nike, Jordan, Converse, Audi/VW, Intel, Kodak, The Hartford, Schneider Electric, FINRA, Convatec
280+
Innovations
280+ Innovations
240 projects with Nike Innovation, 32 physical-digital prototypes created at Sapient-Razorfish, an AI-powered HCI interface, and a Node UI created for FINRA
40+
Patentable prototypes
40+ Patentable Prototypes
32 with his SNAP program at Sapient-Razorfish, a multi-modal HCI, an interactive lighting system for Intel, 6 advanced technologies for Nike R&D
9
Industries
9 Industries
Aerospace, Automotive, Energy, Entertainment, Finance, Footwear & Apparel, Insurance, Sport, Technology
8
Interface modalities
8 Interface Modalities
Created UX and UI for Augmented Reality (AR), Virtual Reality (VR), Voice, Gesture, Unmanned Aerial Vehicle (UAV), Brain-Computer Interface (BCI), Desktop, and Mobile
7
Innovation awards
7 Innovation Awards
4 Massachusetts Innovation and Technology Exchange (MITX) finalist awards, a bronze "Hatch" award, a Design System award for Schneider Electric, and "Lead Like a Founder" award at Convatec

"Through his leadership and his ability to communicate across departments, disciplines, and stakeholders, I saw struggling projects stabilize, become viable, and successfully launch."

Molly Gertenbach
Founder & Principal Designer, mgertenbach digital
Read all 19 testimonials →

Three bodies of work

Design practices built from nothing, products invented before there was a category for them, and the experiments that never fit either box.

Design Leadership FINRA GLASS market surveillance dashboard

FINRA GLASS: surveillance analytics for market regulators.

They thought, "Modest." 
He delivered huge.

Standing up 0→1 and greenfield initiatives: fledgling and non-existent design functions, teams, and systems, then handing off something that scales. Convatec, Schneider Electric, FINRA.

See the case studies →
Product Innovation Audi and VW voice interface stakeholder-channel matrix

Audi/VW voice program: stakeholders mapped against channels.

Creating the First Version of Everything Cool.

AI, IoT, and physical-digital products. Sixteen years at Nike Innovation, a founder-run studio at Publicis Sapient: 32+ patentable IoT devices, a dozen more beyond it, and formal work in applied AI.

See the case studies →
Curiosity Cabinet A dozen mobile product concepts

Twelve mobile 0→1s, from connected mugs to accessibility alerts.

This Guy wont stay in his lane.

Mobile products, flow diagrams, journey maps, brand books, and consulting work that refused to sit in a single category. Twelve different problems, one constraint in common.

Open the cabinet →

Mø's Story

Electro/hydraulic technician on heavy equipment. Flight Controls Technician on F-16 fighters. Field service technician for Kodak and Apple. Concept Creator for Nike Innovation. The instinct for building things that work under pressure started long before the term "UX" did.

Read the origin story View résumé
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Testimonials

What colleagues and clients say

Creative range
Design, AR/VR, 3D printing — craft and technology in one hand
Mentorship
Repeatedly cited for growing teams and building confidence in others
Rigorous execution
Delivering beyond scope, reliably, with a fanatical sense of craft

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John "Mø" Morales — Résumé Download PDF
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